Advertising Rules Worldwide
A. Overview
SECTION A OVERVIEW
In the case of some of the secondary (in terms of adspend) markets, we show only links and other key information rather than spelling it all out
This is only because of limited resource and time; no disrespect to the markets concerned
Reklam Özdenetim Kurulu
The Advertising Self-Regulatory Board
Address: Nispetiye Cad. Yanarsu Sok. M.Çelik Apt. No: 58/2 Etiler / İstanbul
Phone: (212) 351 63 70 - (212) 351 25 99
E-mail: rok@rok.org.tr
The administrative oversight of commercial advertisements is conducted by the Board of Advertisement (or the Advertising Board). The Board of Advertisement, being a legal entity, has its decisions enforced by the Ministry of Trade. Its decisions hold precedential value in the field of advertising law and provide significant guidance (From the Chambers piece linked below)
2 The Board of Advertisement is often confused with the Advertising Self-Regulatory Board in practice. However, the
Advertising Self-Regulatory Board is a non-governmental organization and has no power to impose any sanction. The
Advertising Self-Regulatory Board may only convey an advisory opinion stating that the advertisement should not be
published or broadcasted in its current state, to the media platform that the advertisement is published or broadcasted
through. from https://www.kolcuoglu.av.tr/Uploads/Publication/regulationsonunlawfulcommercialadvertisingsinturkishlaw.pdf
ROK apply the ICC code, linked to their website here
This is an earlier version than the generally applicable code
Amendments To The Consumer Protection Law And E-Commerce Law
Gun and Partners November 6, 2024
Consumer Protection Law and the Regulation on Commercial Advertisements and Unfair Commercial Practices.
Law on the Protection of the Consumer (TCPL)
The purpose of TCPL is to regulate measures that protect consumers’ health, safety, economic interests and environmental well-being, and to promote consumer awareness, education and voluntary efforts towards self-protection. TCPL encompasses fundamental provisions concerning the content, presentation and impact of advertisements, forming the basis for other regulations related to advertising in Turkey.
Regulation on Commercial Advertising and Unfair Commercial Practices
The fundamental principles concerning advertising are determined by this Regulation.
Fines Across Media Platforms. NSN December 20, 2024
Sakar October 10, 2024
Advertisement Board is Again Able to Block Access
GALA September 16, 2024
Environmental Statements Are Under The Spotlight of The Advertisement Board!
NSN August 6, 2024
Significant Amendments To Consumer Protection, Retail Trade And Product Safety Legislation
Esin Attorneys June 4, 2024
How to Become a Responsible Influencer?
Gün + Partners December 19, 2024
Dealing With Social Media Influencers
Gun & Partners Dec 17, 2024
Is It Really Turkey's No.1? Gün + Partners
October 23, 2024
Importance of CSRD and CSDDD for Turkish Companies (TU)
Gentemizer December 10, 2024
Current Practice Of The Advertisement Board On Advertisements Containing Environmental Statements
Moroglu Arseven June 18, 2024 (EN)
Advertising & Marketing 2023: Turkey
Chambers and Partners; NSN Law Firm
Last Updated October 17, 2023
Media and Advertising Law in Turkey Important Developments and Forecasts - 2024
Gun and Partners June 25, 2024
Targeted Advertising Practices Under the Spotlight
NSN Law Firm May 29, 2024
Alcoholic Beverage Advertisements through Alibi Branding
Gün + Partners June 5, 2024. From which:
Brand communication of alcoholic products to consumers is strictly prohibited in Türkiye and there is full prohibition of advertisement of alcohol, any manner in all forms of media. This ban includes broadcasts on TV and radio, advertisements in cinema, product placement, printed media, as well as advertisements on social media and digital platforms.