To follow in full.
This database opened January 2023
Continuing draft June and July 2023
The Self-Regulatory Organisation (SRO) is the Advertising Regulatory Board (ARB)
(011) 593 3104 | info@arb.org.za
ARB Newsletter Q3 2023. Released October 11, 2023
Zuma vs Zhuma July 11, 2023
Jo'burg, 26 June 2023. Bliss Brands leave to appeal case dismissed by the Constitutional Court
Commentary on the below from the Citizen business editor July 7, 2023
Draft regulations on the labelling and advertising of foodstuffs. April 21, 2023
Comments until July 21. Key aspects Definition of a child: The updated document confirms child means under 18, per SA constitution. Restrictions extended beyond pre-packed goods to also cover those from catering establishments. Ads for products carrying a front-of-pack label (FOPL) must not depict or contain references to children alongside “young adults”, not defined. In addition to the previous restrictions on depicting celebrities, sports stars, cartoons or computer animations, as well as competitions, collectibles or gifts. Also maintained is the prior restriction on “abusing positive family values”, that would prohibit the portrayal of happy families in ads or front of pack. Restrictions would forbid the sale of clothing or other merchandise which has brand logos of FOPL products
Paid-ranking code amendment here. The clause On intermediation services, search platforms and any similar digital platforms, where businesses pay for a particular rank position, or a boost in their ranking, on the search results page, this constitutes a form of advertising and must be clearly identifiable to the average user through appropriate labels such as: 12.5.1 ‘Sponsored’, 12.5.2 ‘Promoted’ or 12.5.3 ‘Ad’March 9, 2023
Appendix on Vapour Products. March 9, 2023
New crypto currency clauses added to code. 23 January, 2023
Health Dept on track to tighten food labelling and advertising November 18, 2022
Advertising Regulatory Board: a major development from ENSafrica/ Lexology; and here is ARB's April 2022 report of the case
In brief: prohibited and controlled advertising in South Africa. From Herbert Smith Freehills LLP/ Lex March 28, 2023 and
Q&A: misleading advertising practices in South Africa from the same cource and same date
Preface:
https://arb.org.za/assets/preface-v2021.1rev.pdf
Section I - Introduction v. 2021.1
https://arb.org.za/assets/section-i-introduction-v2021.1.pdf
Contains preamble, scope, definitions, interpretations
Section II - General Principles v. 2021.1
https://www.arb.org.za/assets/section-ii-general-principles-v2021.1.pdf
Covers issues such as Honesty, offense, gender, substantiation, pricing, identification
All advertisements which contain such controversial statements should:
Appendix G. Advertising containing environmental claims 2022
Appendix J. Food and beverage code 2022
Appendix B. Cosmetic advertising 2022
TBC
On 19 June, the Advertising Regulatory Board, ARB, the Marketing Association of South Africa, MASA, and WFA are organizing a roundtable discussion in Johannesburg to strive to find a South African marketing approach to Regulation 3337 (above under recent issues/ news)
Independent Communications Authority of South Africa (ICASA)
Advertising, Infomercials and Programme Sponsorship Regulations 2023
Commentary on the above from Biz Community here July 19, 2023
Social Media code from the ARB. Appendix K
Appendix C. Direct Marketing Advertising – DMASA
We have extracted only those elements of the rules that we know to be most significant. The full code or law should be understood.
1. GENERAL PRINCIPLES
2. ENVIRONMENTAL CLAIMS
3. CHIILDREN
4. COMPARATIVE ADVERTISING
5. RULINGS (2023 linked)
1. Offensive advertising
2. Honesty
3. Unacceptable advertising
3.5 Gender
3.6 Sounds in radio advertisements
4. Truthful presentation
4.1 Substantiation
4.2 Claims
4.2.3 Hyperbole
4.2.4 Expert opinion
4.2.5 Statistics and scientific information
1. General
Independent Communications Authority of South Africa (ICASA)
Advertising, Infomercials and Programme Sponsorship Regulations 2023
Section IV. Identification of editorial style print advertisements