A. Overview

SECTION A OVERVIEW

 

Database first generated late 2023

Currently delayed because of costs of accessing law

 

 

Consumer Protection Laws and Regulations China 2024

ICLG April 4, 2024 (EN)

Legal systems in China: overview
by Xiuchao Yin, Dentons (law as at 1 October, 2022)

Chambers Advertising and Marketing 2022

China p. 119

 

ISSUES/ NEWS/ COMMENTARY

 

Measures for Labeling of AI-Generated Synthetic Content (draft)
By China Law Translate on 2024/09/20

DLA Piper's Aug 2024 Environmental Advertising Claims Guide includes China

China Releases New Draft Regulations on Generative AI

Dezan Shira May 30, 2024

Shanghai Introduces New Guidelines for Cosmetic Advertising

Dezan Shira & associates March 28, 2024

Q&A: misleading advertising practices in Hong Kong
Angus Forsyth & Co March 12, 2024

Advertising in China 2023 - Label your advertisements

DLA Piper October 16, 2023

Q&A: online advertising in China. Buren Sept 29, 2023

Environmental marketing in China, Canada, France, Singapore and the UK
Gowling WLG/ Lex September 25, 2023

China’s New Internet Advertising Measures to Take Effect on 1 May 2023
Hogan Lovells/ Lex April 17, 20234

China New Internet Advertising Regulation-What Do You Need to Know

GALA/ Lex. March 27, 2023

Guideline on the Use of Absolute Terms in Commercial Advertisement
Oh-Ebashi LPC & Partners. March 17, 2023

SAMR Seeks Public Comments on Its Guidance for the Use of Superlative Adjectives in Advertising

GALA 8 December, 2022

China Issues Its First Guidelines on Celebrity Endorsements

GALA November 28, 2022

SAMR’s draft implementing rules for anti-competitive agreements, abusive conduct and IP rights

Freshfields Bruckhaus Deringer 11 August, 2022

 

IN SUM

 

 

 

SELF-REGULATION

 

 

LEGISLATION

 

Advertising Law of the People's Republic of China (2021 Amendment)

Article 8, Anti-Unfair Competition Law & Article 28, Advertising Law 

Food Advertising in China: “Do’s and Don’ts” From Recent Cases

GALA 27 October, 2022

 

CHANNEL RULES 

 

Data Privacy Compliance in China – A Time to Act

R&P China Lawyers. September 2023

 

 

 

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B. Content Rules

C. Channel Rules

1. TV/Radio/VOD

2. Cinema/Press/Outdoor

3. Online Commercial Communications

SECTION C: ONLINE COMMERCIAL COMMUNICATIONS

 

 

Q&A: online advertising in China. Buren NV Sept 29, 2023

 

China New Internet Advertising Regulation-What Do You Need to Know

GALA/ Lex. March 27, 2023

4. Cookies & OBA

5. Emails & SMS

6. Own Websites & SNS

7. Native Advertising

8. Telemarketing

9. Direct Postal Mail

10. Event Sponsorship/ Field Marketing

11. Sales Promotion

D. Advice & Clearance

E. Links

Reduce