SECTION A OVERVIEW

Database first generated late 2023

Currently delayed because of costs of accessing law

Consumer Protection Laws and Regulations China 2024

ICLG April 4, 2024 (EN)

Legal systems in China: overview
by Xiuchao Yin, Dentons (law as at 1 October, 2022)

Chambers Advertising and Marketing 2022

China p. 119

Legal Risks of Greenwashing in China
Zhong Lun April 29, 2025

Measures for Labeling of AI-Generated Synthetic Content (draft)
By China Law Translate on 2024/09/20

DLA Piper's Aug 2024 Environmental Advertising Claims Guide includes China

China Releases New Draft Regulations on Generative AI

Dezan Shira May 30, 2024

Shanghai Introduces New Guidelines for Cosmetic Advertising

Dezan Shira & associates March 28, 2024

Q&A: misleading advertising practices in Hong Kong
Angus Forsyth & Co March 12, 2024

Advertising in China 2023 - Label your advertisements

DLA Piper October 16, 2023

Q&A: online advertising in China. Buren Sept 29, 2023

Environmental marketing in China, Canada, France, Singapore and the UK
Gowling WLG/ Lex September 25, 2023

China’s New Internet Advertising Measures to Take Effect on 1 May 2023
Hogan Lovells/ Lex April 17, 20234

China New Internet Advertising Regulation-What Do You Need to Know

GALA/ Lex. March 27, 2023

Guideline on the Use of Absolute Terms in Commercial Advertisement
Oh-Ebashi LPC & Partners. March 17, 2023

SAMR Seeks Public Comments on Its Guidance for the Use of Superlative Adjectives in Advertising

GALA 8 December, 2022

China Issues Its First Guidelines on Celebrity Endorsements

GALA November 28, 2022

SAMR’s draft implementing rules for anti-competitive agreements, abusive conduct and IP rights

Freshfields Bruckhaus Deringer 11 August, 2022

• The China Advertising Association (CAA) is a state-supported, 2,000-member trade association for China's advertising industry; the association's aims are to represent the advertising industry to the Chinese authorities and the foreign advertising authorities and to promote good practices and exchanges between its members;
• The CAA  publishes Self-Regulatory Rules; 
• China Association of National Advertisers (CANA) 

Advertising Law of the People's Republic of China (2021 Amendment)

Article 8, Anti-Unfair Competition Law & Article 28, Advertising Law 

Food Advertising in China: “Do’s and Don’ts” From Recent Cases

GALA 27 October, 2022

Data Privacy Compliance in China – A Time to Act

R&P China Lawyers. September 2023

The PRC Advertising Law (《广告法》) and the Administration Regulations on Internet Advertising (《互联网广告管理办法》) expressly require all advertisements to be “identifiable” (i.e. capable of being identified as such). The newly effective Enforcement Guidelines provide actionable guidance for determining whether an online advertisement meets this requirement. Specifically, advertisements published through (i) the platforms of goods operators and service providers, or (ii) their own accounts on social platforms are more likely to meet the requirement of being “identifiable” as online advertisements. Promotions using “ad rank” marketing, appearing alongside other online information, or through knowledge / experience sharing (with linked purchase methods), and not expressly labelled as “advertisements”, risk contravening this requirement of the advertising laws in China.

https://www.gov.cn/zhengce/zhengceku/202408/content_6970377.htm (simplified Chinese)

Above is from Eversheds Sutherland Global Advertising and Marketing Quarterly Newsletter 2nd edition November 2024