A. Overview




General rules to be completed 

Key 2024 code is found at http://www.conar.org.br/ or here (POR)

English translation available here (not 2024)

See also In brief: prohibited and controlled advertising in Brazil from IWRCF via Lexology and 

Misleading advertising practices in Brazil from the same source and most recently

Advertising law year in review Volume II jan > dec 2023

Kasznar Leonardos April 25, 2024




The Conar code linked above carries a new Annex X on betting ads

Google, TikTok, Meta transgress sports betting ad rules. Igaming Brazil Dec 21, 2023

LATAM Gambling Update: What’s hot in Latin America? WH Partners March 2023

A general introduction to gambling law in Brazil
Maia Yoshiyasu Advogados/ Lex. May 10, 2024

Brazilian Advertising Self-Regulation board creates task force to establish ethical standards for Sports Betting advertising

Kasznar Leonardos August 3, 2023 and from Yogonet September 27, 2023

Navigating Brazil’s latest gambling regulations: 6 key considerations for operators


B. Content Rules

C. Channel Rules

1. TV/Radio/VOD

2. Cinema/Press/Outdoor

3. Online Commercial Communications

4. Cookies & OBA

5. Emails & SMS

6. Own Websites & SNS

7. Native Advertising

8. Telemarketing

9. Direct Postal Mail

10. Event Sponsorship/ Field Marketing

11. Sales Promotion

D. Advice & Clearance

E. Links